What is Content Marketing?
Content marketing is the acquisition and retention of customers through content generation.
Strategies for this vary from company to company but content marketing is now a key component of most company’s growth strategies. Gone are the days when an advert with a product image and price was all that was needed to generate a sale.
Many businesses have no engagement with the customer after they make the sale. Building engagement and loyalty is a key objective of content marketing. At Bottletop we always aim to make sure our clients are positioned as the experts in their industry, building influence, trust and brand value. Content is not just a pre-sales tool but an equally important after-sales tool. For example,
if you are an electronics retailer, you will want potential customers to find the latest device reviews (through social or google search) on your website. They are more likely then to make the purchase from you. Equally important though, you will want to build a relationship once they become a customer. Content now should be based around using the device usage, ‘how to’ guides, apps, upgrades etc which will keep the customer coming back to your brand time after time for valuable and free information. In addition it increases the opportunity to upsell and harvest customer data.
Be smart with content! Create content that will have a long shelf life. Create lists. People like lists. Create numbered lists. They prefer numbered lists. Engage Bloggers. Syndicate content through social platforms. Identify influencers. Don’t be afraid to be the influencer. Engage your customers and build trust.
A content strategy will add endless value to many aspects of your business.
Hello Admin
Marketing has evolved since the digital age so online competition is increasing as well.
Your style is unique compared to other folks I’ve read stuff from. I was facing problems regarding Content marketing, website design, and online visibility, You help me a lot to improve my steps for making new Strategy.
Thank you for sharing your thoughts and Services.
Hi Emma, thanks for the feedback and we’re glad our tips are proving beneficial to your content strategy.
The marketing world is highly dynamic and constantly growing, which is why it’s vital to stay on top of the latest developments.
Thankfully, it’s also an extremely fascinating industry and quite a joy to learn about if you’re interested in this area.
your welcome Admin, I am feeling really confident after reading your tips.
Thanks for sharing some great insights in your post
The purpose of Content marketing should be about sharing Information that represents the value that your brand which helps consumers and brings to Consumers in specific target markets, Do Revolve around content marketing as a practice (not merely the act of publishing) that requires orchestrated and strategic processes at its core.
Hi Admin,
I appreciate you to write on this. Content writing and its marketing is backbone of SEO to promote your website and bring on top your website. With the help of content writing we express our knowledge and information to our client or customer. If we want to target special type of market or geographically we can this with the help of content writing. Keep writing… 🙂
Thanks for the great post. You wrote on a very valuable topic that is content marketing as it is a major part of digital marketing. We have to be very smart with the content. You gave good points in the end which will help me a lot.