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The blog is easily one of the most popular forms of content in use today, and for good reason too. Blogs are inexpensive to produce but usually feature invaluable information for readers. There are blogs covering just about every topic, trend, interest and activity in the world... Read More →

The mission statement is a vital element of any company’s brand and one that can have a long-lasting positive effect on the organisation. Mission statements provide a quick and clear understanding as to why an organisation exists e.g. ‘We want to provide the best car rental... Read More →

When done correctly, content marketing can have a massive impact on lead generation, sales completion and increasing your organisation’s ranking on Google and other search engines. And just like any other element of your business, one of the keys to successful content marketing... Read More →

In this day and age it is absolutely essential that your company’s website is responsive and ready to view on mobile devices. Advances in smartphone and tablet technology enable us to complete a wide variety of tasks on our mobile devices, including the searching and purchasing... Read More →

Content marketing has obvious benefits, such as increased customer engagement, relatively low costs, and so on, but it has other, subtler advantages as well. Here are four of them: Content marketing aids recruiting When top talent looks considers switching employers, one of the... Read More →

We all know that content marketing and traditional marketing require different approaches, but what exactly are the benefits offered by content marketing? It’s a good question that deserves a good answer, so here’s a look at what makes content marketing special. Content marketing... Read More →

Welcome to the second part of Beginner’s Guide to the Content Marketing Mix. In today’s post, we’re taking a look at the benefits of email newsletters, press releases, infographics and more. Email Newsletter In both B2B and B2C environments, an email newsletter... Read More →

Content comes in various forms and serves different purposes. Whether you are developing a content strategy or just curious about the types of content available out there, this guide will provide you with an insight to the content marketing mix. As you start crafting your content... Read More →

Your brand’s most loyal fans are valueless if you aren’t using them to reach new audiences. Having them around might make you feel warm and fuzzy, but in terms of growth, they’re a load of zeros. Why? Because they’re what content marketers call your first circle – people... Read More →

To paraphrase Mark Twain, the reports of print media’s death are greatly exaggerated. While print may be on the backside of the curve when it comes to innovation, the sheer volume of content, both sponsored and journalistic, that must be distributed to consumers has stemm... Read More →