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Connecting and Interacting via Content Marketing

Yesterday, ransomware encrypted (made inaccessible) the bulk of the files on 200,000+ computers, demanding a BitCoin payment to release them. Even after the ransom was paid, in many cases, the files remained lost. Suppose this happened to the computer or server that hosts your...
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The History of Content Marketing

Content Marketing often feels like a discipline that sprung up in the last decade. In fact, marketers have understood the value of content for over 100 years. Here’s a look at how the industry evolved: 1895: John Deere launches The Furrow, a customer magazine. 1900: The Michelin...
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Content Marketing and the Buying Process

Content marketers, by definition, seek to engage with personal and business consumers involved in what is known as “The Buying Process.” This is the process consumers use to decide which product or service to purchase from a vast array of choices. A typical corporate buying...
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Five Tips for Creating a Content Calendar

An up-to-date content calendar is an important element of any successful content marketing strategy. Whether you’re taking your first steps or building upon years’ of experience, preparing and maintaining a content calendar will help you stay on top of your objectives and achieve...
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Bottletop Media: Fully Managed Content Solutions from only €695

At Bottletop Media we provide professional outsourced content management solutions designed to build brand awareness and drive customer engagement and sales. Our comprehensive content services increase brand visibility by providing your website with unique content, helping your...
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Owning Your Own Publishing Platform

A priority should be to build out your own platform which specifically addresses the needs of your business. You can spend endless time building out content channels on Facebook, Google, Twitter, Blogs and more but why invest all of this energy in building someone else’s asset A...
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What is Content Marketing?

Content marketing is the acquisition and retention of customers through content generation. Strategies for this vary from company to company but content marketing is now a key component of most company’s growth strategies. Gone are the days when an advert with a product image and...
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Understanding the Digital Landscape

Many SME businesses remain under the impression that the company website, and anything related to it, is an overhead for which no Director wants responsibility of. However, the reality for most progressive companies is their website is an essential marketing tool that should be...
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