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Owning Your Own Publishing Platform

A priority should be to build out your own platform which specifically addresses the needs of your business. You can spend endless time building out content channels on Facebook, Google, Twitter, Blogs and more but why invest all of this energy in building someone else’s asset A...
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What is Content Marketing?

Content marketing is the acquisition and retention of customers through content generation. Strategies for this vary from company to company but content marketing is now a key component of most company’s growth strategies. Gone are the days when an advert with a product image and...
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Understanding the Digital Landscape

Many SME businesses remain under the impression that the company website, and anything related to it, is an overhead for which no Director wants responsibility of. However, the reality for most progressive companies is their website is an essential marketing tool that should be...
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