Tag

The blog is easily one of the most popular forms of content in use today, and for good reason too. Blogs are inexpensive to produce but usually feature invaluable information for readers. There are blogs covering just about every topic, trend, interest and activity in the world... Read More →

The mission statement is a vital element of any company’s brand and one that can have a long-lasting positive effect on the organisation. Mission statements provide a quick and clear understanding as to why an organisation exists e.g. ‘We want to provide the best car rental... Read More →

When done correctly, content marketing can have a massive impact on lead generation, sales completion and increasing your organisation’s ranking on Google and other search engines. And just like any other element of your business, one of the keys to successful content marketing... Read More →

Content marketing has obvious benefits, such as increased customer engagement, relatively low costs, and so on, but it has other, subtler advantages as well. Here are four of them: Content marketing aids recruiting When top talent looks considers switching employers, one of the... Read More →

We all know that content marketing and traditional marketing require different approaches, but what exactly are the benefits offered by content marketing? It’s a good question that deserves a good answer, so here’s a look at what makes content marketing special. Content marketing... Read More →

Your brand’s most loyal fans are valueless if you aren’t using them to reach new audiences. Having them around might make you feel warm and fuzzy, but in terms of growth, they’re a load of zeros. Why? Because they’re what content marketers call your first circle – people... Read More →

Yesterday, ransomware encrypted (made inaccessible) the bulk of the files on 200,000+ computers, demanding a BitCoin payment to release them. Even after the ransom was paid, in many cases, the files remained lost. Suppose this happened to the computer or server that hosts your... Read More →

Content marketers, by definition, seek to engage with personal and business consumers involved in what is known as “The Buying Process.” This is the process consumers use to decide which product or service to purchase from a vast array of choices. A typical corporate buying... Read More →

An up-to-date content calendar is an important element of any successful content marketing strategy. Whether you’re taking your first steps or building upon years’ of experience, preparing and maintaining a content calendar will help you stay on top of your objectives and achieve... Read More →

At Bottletop Media we provide professional outsourced content management solutions designed to build brand awareness and drive customer engagement and sales. Our comprehensive content services increase brand visibility by providing your website with unique content, helping your... Read More →