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Hidden Advantages of Content Marketing

Content marketing has obvious benefits, such as increased customer engagement, relatively low costs, and so on, but it has other, subtler advantages as well. Here are four of them: Content marketing aids recruiting When top talent looks considers switching employers, one of the...
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The Benefits of Content Marketing over Conventional Marketing

We all know that content marketing and traditional marketing require different approaches, but what exactly are the benefits offered by content marketing? It’s a good question that deserves a good answer, so here’s a look at what makes content marketing special. Content marketing...
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Content Marketing Circles

Your brand’s most loyal fans are valueless if you aren’t using them to reach new audiences. Having them around might make you feel warm and fuzzy, but in terms of growth, they’re a load of zeros. Why? Because they’re what content marketers call your first circle – people...
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Connecting and Interacting via Content Marketing

Yesterday, ransomware encrypted (made inaccessible) the bulk of the files on 200,000+ computers, demanding a BitCoin payment to release them. Even after the ransom was paid, in many cases, the files remained lost. Suppose this happened to the computer or server that hosts your...
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Content Marketing and the Buying Process

Content marketers, by definition, seek to engage with personal and business consumers involved in what is known as “The Buying Process.” This is the process consumers use to decide which product or service to purchase from a vast array of choices. A typical corporate buying...
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Five Tips for Creating a Content Calendar

An up-to-date content calendar is an important element of any successful content marketing strategy. Whether you’re taking your first steps or building upon years’ of experience, preparing and maintaining a content calendar will help you stay on top of your objectives and achieve...
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Bottletop Media: Fully Managed Content Solutions from only €695

At Bottletop Media we provide professional outsourced content management solutions designed to build brand awareness and drive customer engagement and sales. Our comprehensive content services increase brand visibility by providing your website with unique content, helping your...
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Owning Your Own Publishing Platform

A priority should be to build out your own platform which specifically addresses the needs of your business. You can spend endless time building out content channels on Facebook, Google, Twitter, Blogs and more but why invest all of this energy in building someone else’s asset A...
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What is Content Marketing?

Content marketing is the acquisition and retention of customers through content generation. Strategies for this vary from company to company but content marketing is now a key component of most company’s growth strategies. Gone are the days when an advert with a product image and...
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Understanding the Digital Landscape

Many SME businesses remain under the impression that the company website, and anything related to it, is an overhead for which no Director wants responsibility of. However, the reality for most progressive companies is their website is an essential marketing tool that should be...
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