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Connecting and Interacting via Content Marketing

Yesterday, ransomware encrypted (made inaccessible) the bulk of the files on 200,000+ computers, demanding a BitCoin payment to release them. Even after the ransom was paid, in many cases, the files remained lost. Suppose this happened to the computer or server that hosts your...
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The History of Content Marketing

Content Marketing often feels like a discipline that sprung up in the last decade. In fact, marketers have understood the value of content for over 100 years. Here’s a look at how the industry evolved: 1895: John Deere launches The Furrow, a customer magazine. 1900: The Michelin...
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Content Marketing and the Buying Process

Content marketers, by definition, seek to engage with personal and business consumers involved in what is known as “The Buying Process.” This is the process consumers use to decide which product or service to purchase from a vast array of choices. A typical corporate buying...
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Five Tips for Creating a Content Calendar

An up-to-date content calendar is an important element of any successful content marketing strategy. Whether you’re taking your first steps or building upon years’ of experience, preparing and maintaining a content calendar will help you stay on top of your objectives and achieve...
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Bottletop Media: Fully Managed Content Solutions from only €695

At Bottletop Media we provide professional outsourced content management solutions designed to build brand awareness and drive customer engagement and sales. Our comprehensive content services increase brand visibility by providing your website with unique content, helping your...
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Charged: A Digital Magazine Covering the Biggest Smartphone News

Charged is a digital magazine dedicated to covering the biggest developments in the smartphone industry. A free to read online publication, Charged focuses on the latest stories ranging from new technology to the very best apps, games and of course, the most exciting smartphones...
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iClassCMS Client: St. Mary’s Secondary School, Ballina

St. Mary’s Secondary School is a Catholic school for girls located in the heart of Ballina, Co. Mayo. Founded over 170 years ago by the Sisters of Mercy, St. Mary’s now has a student population of around 600 pupils. As a Catholic school, St. Mary’s takes pride in providing a warm...
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iClassCMS: A One Stop Content Management Solution for Schools

Have you heard about iClassCMS, the best in class website and mobile app solution for schools? This comprehensive content platform is designed to answer the needs of teachers, students and parents, allowing for the quick and simple creation and distribution of relevant school...
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Owning Your Own Publishing Platform

A priority should be to build out your own platform which specifically addresses the needs of your business. You can spend endless time building out content channels on Facebook, Google, Twitter, Blogs and more but why invest all of this energy in building someone else’s asset A...
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What is Content Marketing?

Content marketing is the acquisition and retention of customers through content generation. Strategies for this vary from company to company but content marketing is now a key component of most company’s growth strategies. Gone are the days when an advert with a product image and...
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