info@bottletopmedia.com IRE: +353 (0)1 691 8833 | UK: +44 (0)28 9590 7779

Hidden Advantages of Content Marketing

Content marketing has obvious benefits, such as increased customer engagement, relatively low costs, and so on, but it has other, subtler advantages as well. Here are four of them: Content marketing aids recruiting When top talent looks considers switching employers, one of the...
Read More →

Content Marketing Circles

Your brand’s most loyal fans are valueless if you aren’t using them to reach new audiences. Having them around might make you feel warm and fuzzy, but in terms of growth, they’re a load of zeros. Why? Because they’re what content marketers call your first circle – people...
Read More →

The Benefits of Print Marketing

To paraphrase Mark Twain, the reports of print media’s death are greatly exaggerated. While print may be on the backside of the curve when it comes to innovation, the sheer volume of content, both sponsored and journalistic, that must be distributed to consumers has stemm...
Read More →

Connecting and Interacting via Content Marketing

Yesterday, ransomware encrypted (made inaccessible) the bulk of the files on 200,000+ computers, demanding a BitCoin payment to release them. Even after the ransom was paid, in many cases, the files remained lost. Suppose this happened to the computer or server that hosts your...
Read More →

The History of Content Marketing

Content Marketing often feels like a discipline that sprung up in the last decade. In fact, marketers have understood the value of content for over 100 years. Here’s a look at how the industry evolved: 1895: John Deere launches The Furrow, a customer magazine. 1900: The Michelin...
Read More →

Content Marketing and the Buying Process

Content marketers, by definition, seek to engage with personal and business consumers involved in what is known as “The Buying Process.” This is the process consumers use to decide which product or service to purchase from a vast array of choices. A typical corporate buying...
Read More →

Five Tips for Creating a Content Calendar

An up-to-date content calendar is an important element of any successful content marketing strategy. Whether you’re taking your first steps or building upon years’ of experience, preparing and maintaining a content calendar will help you stay on top of your objectives and achieve...
Read More →

Bottletop Media: Fully Managed Content Solutions from only €695

At Bottletop Media we provide professional outsourced content management solutions designed to build brand awareness and drive customer engagement and sales. Our comprehensive content services increase brand visibility by providing your website with unique content, helping your...
Read More →

Charged: A Digital Magazine Covering the Biggest Smartphone News

Charged is a digital magazine dedicated to covering the biggest developments in the smartphone industry. A free to read online publication, Charged focuses on the latest stories ranging from new technology to the very best apps, games and of course, the most exciting smartphones...
Read More →

iClassCMS Client: St. Mary’s Secondary School, Ballina

St. Mary’s Secondary School is a Catholic school for girls located in the heart of Ballina, Co. Mayo. Founded over 170 years ago by the Sisters of Mercy, St. Mary’s now has a student population of around 600 pupils. As a Catholic school, St. Mary’s takes pride in providing a warm...
Read More →
12