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When done correctly, content marketing can have a massive impact on lead generation, sales completion and increasing your organisation’s ranking on Google and other search engines. And just like any other element of your business, one of the keys to successful content marketing... Read More →

Welcome to the second part of our STEM Workshop blog on CoderDojo, a global network of free, volunteer-led, community-based programming clubs for young people. In part one, we took a look at the history and setup of CoderDojo, in today’s entry we’re covering the... Read More →

As Ireland’s Information Communications Technology sector continues to go from strength, the importance of STEM disciplines becomes more apparent. Ireland is the second biggest exporter of computer and ICT services in the world today and this is due, in part, to our highly... Read More →

Content marketing has obvious benefits, such as increased customer engagement, relatively low costs, and so on, but it has other, subtler advantages as well. Here are four of them: Content marketing aids recruiting When top talent looks considers switching employers, one of the... Read More →

Your brand’s most loyal fans are valueless if you aren’t using them to reach new audiences. Having them around might make you feel warm and fuzzy, but in terms of growth, they’re a load of zeros. Why? Because they’re what content marketers call your first circle – people... Read More →

To paraphrase Mark Twain, the reports of print media’s death are greatly exaggerated. While print may be on the backside of the curve when it comes to innovation, the sheer volume of content, both sponsored and journalistic, that must be distributed to consumers has stemm... Read More →

Yesterday, ransomware encrypted (made inaccessible) the bulk of the files on 200,000+ computers, demanding a BitCoin payment to release them. Even after the ransom was paid, in many cases, the files remained lost. Suppose this happened to the computer or server that hosts your... Read More →

Content Marketing often feels like a discipline that sprung up in the last decade. In fact, marketers have understood the value of content for over 100 years. Here’s a look at how the industry evolved: 1895: John Deere launches The Furrow, a customer magazine. 1900: The Michelin... Read More →

Content marketers, by definition, seek to engage with personal and business consumers involved in what is known as “The Buying Process.” This is the process consumers use to decide which product or service to purchase from a vast array of choices. A typical corporate buying... Read More →

An up-to-date content calendar is an important element of any successful content marketing strategy. Whether you’re taking your first steps or building upon years’ of experience, preparing and maintaining a content calendar will help you stay on top of your objectives and achieve... Read More →