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The blog is easily one of the most popular forms of content in use today, and for good reason too. Blogs are inexpensive to produce but usually feature invaluable information for readers. There are blogs covering just about every topic, trend, interest and activity in the world... Read More →

The mission statement is a vital element of any company’s brand and one that can have a long-lasting positive effect on the organisation. Mission statements provide a quick and clear understanding as to why an organisation exists e.g. ‘We want to provide the best car rental... Read More →

The first issue of iClass Owl, our brand new newsletter focused on educational technology (EdTech) and its impact on Irish schools, is now live! iClass Owl is a free monthly publication that aims to keep teachers, administrators and educators up-to-date with the very latest... Read More →

When done correctly, content marketing can have a massive impact on lead generation, sales completion and increasing your organisation’s ranking on Google and other search engines. And just like any other element of your business, one of the keys to successful content marketing... Read More →

iClassCMS, Ireland’s leading school website and app developer, in partnership with the FCSSPA yesterday launched an update to its school website and mobile app platform allowing parents direct access to a school’s website. The update also permits Parent Associations to publish... Read More →

In this day and age it is absolutely essential that your company’s website is responsive and ready to view on mobile devices. Advances in smartphone and tablet technology enable us to complete a wide variety of tasks on our mobile devices, including the searching and purchasing... Read More →

Welcome to the second part of our STEM Workshop blog on CoderDojo, a global network of free, volunteer-led, community-based programming clubs for young people. In part one, we took a look at the history and setup of CoderDojo, in today’s entry we’re covering the... Read More →

As Ireland’s Information Communications Technology sector continues to go from strength, the importance of STEM disciplines becomes more apparent. Ireland is the second biggest exporter of computer and ICT services in the world today and this is due, in part, to our highly... Read More →

Content marketing has obvious benefits, such as increased customer engagement, relatively low costs, and so on, but it has other, subtler advantages as well. Here are four of them: Content marketing aids recruiting When top talent looks considers switching employers, one of the... Read More →

We all know that content marketing and traditional marketing require different approaches, but what exactly are the benefits offered by content marketing? It’s a good question that deserves a good answer, so here’s a look at what makes content marketing special. Content marketing... Read More →