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8 Questions to Ask When Developing a Content Marketing Strategy

When done correctly, content marketing can have a massive impact on lead generation, sales completion and increasing your organisation’s ranking on Google and other search engines. And just like any other element of your business, one of the keys to successful content marketing...
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iClassCMS Partners with FCSSPA for Launch of First Parent Module for School Website and Mobile App Platform

iClassCMS, Ireland’s leading school website and app developer, in partnership with the FCSSPA yesterday launched an update to its school website and mobile app platform allowing parents direct access to a school’s website. The update also permits Parent Associations to publish...
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The Benefits of a Responsive Websites

In this day and age it is absolutely essential that your company’s website is responsive and ready to view on mobile devices. Advances in smartphone and tablet technology enable us today to complete a wide variety of tasks on our mobile devices, including the searching and...
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STEM Workshop: An Introduction to CoderDojo Part 2

Welcome to the second part of our STEM Workshop blog on CoderDojo, a global network of free, volunteer-led, community-based programming clubs for young people. In part one, we took a look at the history and setup of CoderDojo, in today’s entry we’re covering the...
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STEM Workshop: An Introduction to CoderDojo

As Ireland’s Information Communications Technology sector continues to go from strength, the importance of STEM disciplines becomes more apparent. Ireland is the second biggest exporter of computer and ICT services in the world today and this is due, in part, to our highly...
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Hidden Advantages of Content Marketing

Content marketing has obvious benefits, such as increased customer engagement, relatively low costs, and so on, but it has other, subtler advantages as well. Here are four of them: Content marketing aids recruiting When top talent looks considers switching employers, one of the...
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The Benefits of Content Marketing over Conventional Marketing

We all know that content marketing and traditional marketing require different approaches, but what exactly are the benefits offered by content marketing? It’s a good question that deserves a good answer, so here’s a look at what makes content marketing special. Content marketing...
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The Beginner’s Guide to the Content Marketing Mix Part 2

Welcome to the second part of Beginner’s Guide to the Content Marketing Mix. In today’s post, we’re taking a look at the benefits of email newsletters, press releases, infographics and more. Email Newsletter In both B2B and B2C environments, an email newsletter...
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The Beginner’s Guide to the Content Marketing Mix Part 1

Content comes in various forms and serves different purposes. Whether you are developing a content strategy or just curious about the types of content available out there, this guide will provide you with an insight to the content marketing mix. As you start crafting your content...
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Content Marketing Circles

Your brand’s most loyal fans are valueless if you aren’t using them to reach new audiences. Having them around might make you feel warm and fuzzy, but in terms of growth, they’re a load of zeros. Why? Because they’re what content marketers call your first circle – people...
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