Many SME businesses remain under the impression that the company website, and anything related to it, is an overhead for which no Director wants responsibility of. However, the reality for most progressive companies is their website is an essential marketing tool that should be used to both build customer engagement and loyalty and generate leads and sales.
The rapid development of technology and consumer habits in recent years has unfortunately negatively affected numerous businesses; the absence of well-built and fully responsive websites, in addition to dedicated web strategies, has cost some businesses dearly. Without a comprehensive digital plan, these businesses have fallen behind in the digital landscape.
Over 60 percent of all web browsing is now done on mobile devices, and year-on-year consumption is on the up. A responsive website is an absolute necessity for any SME business to reach as many potential customers as possible.
No matter what industry you are in, whether it is B2B or B2C, there is no getting away from the fact that your website is the first impression many people will get of your brand, and in most instances you only get once chance to make a good impression. Countless businesses lose potential users right at the home page and there simply is no excuse for that.
An easy-to-use responsive website combined with a dedicate web strategy is key to reaching new customers and will ensure your business continues to grow.