Owning Your Own Publishing Platform
A priority should be to build out your own platform which specifically addresses the needs of your business. You can spend endless time building out content channels on Facebook, Google, Twitter, Blogs and more but why invest all of this energy in building someone else’s asset
A well designed content strategy will efficiently publish to your content Channel whilst also addressing the specific social and networking needs of your company. For example with your own branded content channel you may choose to:
- Auto publish the content to Facebook and Twitter
- Assign editorial and moderation of the content to colleagues
- Build a Facebook, LinkedIn, Instagram, Google+, Pinterest or Youtube following
- Build in social panels to drive engagement
- Encourage debate with customer comments and moderate accordingly
- Reuse content in Newsletters
- Promote the content with adverts
- Possibly licence the content if the opportunity arises
Thank you for this valuable information. I have enjoyed reading many of the articles and posts contained on the website, keep up the good work and hope to read some more interesting content in the future.