In this day and age it is absolutely essential that your company’s website is responsive and ready to view on mobile devices.
Advances in smartphone and tablet technology enable us to complete a wide variety of tasks on our mobile devices, including the searching and purchasing of items and services.
Shopping on a mobile device is often more convenient for users and it allows them to shop at any time in any location, something which your business should be ready for.
The main benefit of a responsive website is of course an increase in mobile traffic and the retention of mobile users.
While a mobile user may be able to access a desktop website on their mobile device, it is unlikely that user will remain on the site for long if the site’s visuals aren’t rendered properly and are distorted, or if the site’s layout is inaccessible or hard to use.
A number of businesses choose to develop a stand-alone mobile version of their website that’s separated from their desktop site, but this practice can cost more money and time.
Indeed, developing a responsive website results will save you money and time compared to building a separate mobile application and will ensure that you are able to deploy changes and updates to both the desktop and the mobile site at the same time.
In addition to the above, another benefit stems from the fact that responsive websites load faster than desktop sites viewed on mobile devices, which is vital when you consider how short mobile users’ attention spans are.
You need your website to load instantaneously if you want hold the user’s attention and ensure they complete the buying journey.