We all know that content marketing and traditional marketing require different approaches, but what exactly are the benefits offered by content marketing?
It’s a good question that deserves a good answer, so here’s a look at what makes content marketing special.
- Content marketing benefits the customer as well as the business.
- It’s tailored to customers with relevant interests instead of targeting everyone. This saves time and money.
- It’s a conversation with the customer, rather than a lecture.
- It’s easier to change on the fly and more customisable in the first place.
- It’s less risky than traditional marketing because the campaigns tend to be smaller and less costly.
- It has a longer shelf life, as it is informational, and can be just as useful later on even after a specific campaign has ended. Potential customers may stumble upon your content via search engines months if not years after you publish it.
- It maximises word-of-mouth. People who enjoy your content or find it useful become authentic ambassadors for your brand.
- It happens before and after the sale and is used to maintain good customer relations.
In explaining the benefits of content marketing over traditional marketing, this list makes clear its advantages and its necessity as an important component of every firm’s marketing mix.