Welcome to the second part of Beginner’s Guide to the Content Marketing Mix. In today’s post, we’re taking a look at the benefits of email newsletters, press releases, infographics and more.
In both B2B and B2C environments, an email newsletter is probably the most efficient way to reach out to your customers and boost loyalty. This channel allows companies to create customer-centric messages through market segmentation. By measuring and analyzing the results of an email marketing campaign, the company can identify if the content is engaging and whether some parts require optimization.
Well-designed infographics aim to be a tool that helps visualize data and grab the reader’s attention. These are usually used as a supplemental to a blog or article and are perfect for sharing on social platforms.
Although underestimated by many marketers, podcasts build trust and connection between company and clients on a deep level. They are inexpensive to produce and accessible for consumers on almost every mobile device at any time of the day.
Gain maximum exposure by announcing company news through a press release. This tactic is efficient mostly from a journalistic perspective rather than consumer engagement. However, if done right, press releases are an excellent way to supplement your content strategy since it helps to increase online visibility and reach out to potential consumers.
The survey is a simple tool you can use to analyze your customer’s expectations and needs, acquire feedback, assess competition, or for finding out how your customers perceive your company. It is imperative to embrace this tactic at every stage of the campaign – planning, launch, post-launch. Remember, the big ideas might come from your customers too!
Testimonials are widely used in many parts of content marketing. Although challenging to obtain, they are a valuable tool that convey your company’s brand message, build trust and influence customer decision making.
Timelines are an interactive format of a chronology of events and are a visually compelling way of organizing information. Content that comes in this form is easily perceived by readers and is engaging. With so many platforms and tools available, the creation of a beautiful and informative timeline should be a simple task.
As a new era of visual communication takes over traditional marketing efforts, marketers need to adopt video storytelling into their content marketing plan. Video marketing is a valuable tool for generating online engagement and improving conversions. Placing videos into a website impacts Google’s search algorithm which in turn allows it to be ranked higher.
Webinars are one of the most interactive and cost-effective ways to connect with target audiences in real-time. This tactic is oriented to a particular niche audience and is mostly used by B2B companies.
With so many elements to consider, content marketing might seem daunting. However, proper planning, knowledge of your customers and an ongoing analysis of the results will help in creating a successful content strategy.
What types of content marketing do you integrate into your strategy? Let us know in the comments.