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The Beginner’s Guide to the Content Marketing Mix Part 2

Welcome to the second part of Beginner’s Guide to the Content Marketing Mix. In today’s post, we’re taking a look at the benefits of email newsletters, press releases, infographics and more. Email Newsletter In both B2B and B2C environments, an email newsletter...
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The Beginner’s Guide to the Content Marketing Mix Part 1

Content comes in various forms and serves different purposes. Whether you are developing a content strategy or just curious about the types of content available out there, this guide will provide you with an insight to the content marketing mix. As you start crafting your content...
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Content Marketing Circles

Your brand’s most loyal fans are valueless if you aren’t using them to reach new audiences. Having them around might make you feel warm and fuzzy, but in terms of growth, they’re a load of zeros. Why? Because they’re what content marketers call your first circle – people...
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The Benefits of Print Marketing

To paraphrase Mark Twain, the reports of print media’s death are greatly exaggerated. While print may be on the backside of the curve when it comes to innovation, the sheer volume of content, both sponsored and journalistic, that must be distributed to consumers has stemm...
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Top 5 Characteristics of a Good School Website

Building an online presence is as imperative for schools as it is for businesses. A website can have a tremendous impact when it comes to your school’s image, parent awareness, and the representation of your school mission. The following list contains the top 5 characteristics...
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Connecting and Interacting via Content Marketing

Yesterday, ransomware encrypted (made inaccessible) the bulk of the files on 200,000+ computers, demanding a BitCoin payment to release them. Even after the ransom was paid, in many cases, the files remained lost. Suppose this happened to the computer or server that hosts your...
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iClassCMS Client: Mount Saint Michael, Rosscarbery

Mount Saint Michael Secondary School is a co-educational voluntary secondary school founded over 120 years ago and located in Rosscarbery, West Cork. The school emphasizes the importance of sound Christian principles through its philosophy and ethos that aims to create an...
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The History of Content Marketing

Content Marketing often feels like a discipline that sprung up in the last decade. In fact, marketers have understood the value of content for over 100 years. Here’s a look at how the industry evolved: 1895: John Deere launches The Furrow, a customer magazine. 1900: The Michelin...
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Content Marketing and the Buying Process

Content marketers, by definition, seek to engage with personal and business consumers involved in what is known as “The Buying Process.” This is the process consumers use to decide which product or service to purchase from a vast array of choices. A typical corporate buying...
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iClassCMS Client: Maynooth Post Primary School and Maynooth Community College

iClassCMS is pleased to announce the addition of two new schools from Maynooth to the iClassCMS platform. Both Maynooth Post Primary School and Maynooth Community College have signed up to use the iClassCMS platform in their schools, providing teachers, students and parents with...
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