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Building an online presence is as imperative for schools as it is for businesses. A website can have a tremendous impact when it comes to your school’s image, parent awareness, and the representation of your school mission. The following list contains the top 5 characteristics that constitute a good school website. 1. Visual Appearance The website’s appearance is the first thing that grabs the attention of visitors. When creating a website for schools, the design needs to highlight the uniqueness of the school’s personality and include a logo, colour scheme, imagery and other attributes... Read More →

Yesterday, ransomware encrypted (made inaccessible) the bulk of the files on 200,000+ computers, demanding a BitCoin payment to release them. Even after the ransom was paid, in many cases, the files remained lost. Suppose this happened to the computer or server that hosts your Content Marketing material. You’d be pretty unhappy, but would anyone else be? If the answer is no, then you have serious problem. A no means nobody sees your content as anything more than advertising, and, maybe, they aren’t seeing it at all. People are constantly bombarded with advertising and have learned to hate... Read More →

Mount Saint Michael Secondary School is a co-educational voluntary secondary school founded over 120 years ago and located in Rosscarbery, West Cork. The school emphasizes the importance of sound Christian principles through its philosophy and ethos that aims to create an atmosphere where students can fully develop their potential. Mount Saint Michael’s website was built on the basis of iClassCMS that includes a fully integrated mobile application connecting teachers, students, and parents. With our platform, the school now possesses a responsive mobile-optimised website and enjoys... Read More →

Content Marketing often feels like a discipline that sprung up in the last decade. In fact, marketers have understood the value of content for over 100 years. Here’s a look at how the industry evolved: 1895: John Deere launches The Furrow, a customer magazine. 1900: The Michelin Guides are first published. Tire maker Michelin encourages long distance driving by providing car owners with a maintenance, hotel, and restaraunt guide. 1904: Jell-O gives out a recipe book. In two years, sales have spiked to $1 million. 1913: Burns & McDonnell, an engineering consulting firm, publishes... Read More →