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Mount Saint Michael Secondary School is a co-educational voluntary secondary school founded over 120 years ago and located in Rosscarbery, West Cork. The school emphasizes the importance of sound Christian principles through its philosophy and ethos that aims to create an atmosphere where students can fully develop their potential. Mount Saint Michael’s website was built on the basis of iClassCMS that includes a fully integrated mobile application connecting teachers, students, and parents. With our platform, the school now possesses a responsive mobile-optimised website and enjoys... Read More →

Content Marketing often feels like a discipline that sprung up in the last decade. In fact, marketers have understood the value of content for over 100 years. Here’s a look at how the industry evolved: 1895: John Deere launches The Furrow, a customer magazine. 1900: The Michelin Guides are first published. Tire maker Michelin encourages long distance driving by providing car owners with a maintenance, hotel, and restaraunt guide. 1904: Jell-O gives out a recipe book. In two years, sales have spiked to $1 million. 1913: Burns & McDonnell, an engineering consulting firm, publishes... Read More →

Content marketers, by definition, seek to engage with personal and business consumers involved in what is known as “The Buying Process.” This is the process consumers use to decide which product or service to purchase from a vast array of choices. A typical corporate buying process looks like this: Awareness: The company is aware they have a need, but has not yet begun a formal effort to fill that need. Information search: Someone at the company begins seeking a solution. This period is defined by internet searches as well as the occasional phone call or email to a potential vendor.... Read More →

iClassCMS is pleased to announce the addition of two new schools from Maynooth to the iClassCMS platform. Both Maynooth Post Primary School and Maynooth Community College have signed up to use the iClassCMS platform in their schools, providing teachers, students and parents with a dedicated content publishing and management platform. Maynooth Post Primary School is a co-educational, multi-denominational school first opened in 1971. In the years since the school has grown considerably and now has a current enrolment of 1,253 students. Maynooth Community college opened in 2014 and is also a... Read More →