Blog

Have you heard about iClassCMS, the best in class website and mobile app solution for schools? This comprehensive content platform is designed to answer the needs of teachers, students and parents, allowing for the quick and simple creation and distribution of relevant school information. It consists of a custom built website, publishing platform and an app, and provides schools with an engaging yet easy-to-use responsive website and administrative hub for managing all content. Teachers can edit and publish content with ease and set up and manage events using the efficient content and... Read More →

A priority should be to build out your own platform which specifically addresses the needs of your business. You can spend endless time building out content channels on Facebook, Google, Twitter, Blogs and more but why invest all of this energy in building someone else’s asset A well designed content strategy will efficiently publish to your content Channel whilst also addressing the specific social and networking needs of your company. For example with your own branded content channel you may choose to:                 Auto publish the content to Facebook and Twitter                ... Read More →

Content marketing is the acquisition and retention of customers through content generation. Strategies for this vary from company to company but content marketing is now a key component of most company’s growth strategies. Gone are the days when an advert with a product image and price was all that was needed to generate a sale. Many businesses have no engagement with the customer after they make the sale. Building engagement and loyalty is a key objective of content marketing. At Bottletop we always aim to make sure our clients are positioned as the experts in their industry, building... Read More →

Many SME businesses remain under the impression that the company website, and anything related to it, is an overhead for which no Director wants responsibility of. However, the reality for most progressive companies is their website is an essential marketing tool that should be used to both build customer engagement and loyalty and generate leads and sales. The rapid development of technology and consumer habits in recent years has unfortunately negatively affected numerous businesses; the absence of well-built and fully responsive websites, in addition to dedicated web strategies, has... Read More →