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Welcome to the second part of our STEM Workshop blog on CoderDojo, a global network of free, volunteer-led, community-based programming clubs for young people. In part one, we took a look at the history and setup of CoderDojo, in today’s entry we’re covering the various benefits this STEM Workshop offers schools and students. Encourage, Teach and Prepare The benefits of introducing a STEM Workshop such as CoderDojo to your school are manifold: Change how students perceive STEM subjects Naturally encourage an interest in technology Naturally encourage creativity and... Read More →

As Ireland’s Information Communications Technology sector continues to go from strength, the importance of STEM disciplines becomes more apparent. Ireland is the second biggest exporter of computer and ICT services in the world today and this is due, in part, to our highly skilled and knowledgeable workforce. There are a number of STEM innovations operating in the country that teach students the basics of ICT in an accessible and straight-forward manner, encouraging their interest in this area through intuitive learning. In the first entry of our STEM Workshop series, we’re taking a look... Read More →

Content marketing has obvious benefits, such as increased customer engagement, relatively low costs, and so on, but it has other, subtler advantages as well. Here are four of them: Content marketing aids recruiting When top talent looks considers switching employers, one of the first steps they take is a web search. This exposes them to all of your marketing material – rather than just that which is tailored to potential hires. While you may want potential employees to demonstrate their expertise to you, the best employees will also demand that you demonstrate your expertise to them... Read More →

We all know that content marketing and traditional marketing require different approaches, but what exactly are the benefits offered by content marketing? It’s a good question that deserves a good answer, so here’s a look at what makes content marketing special. Content marketing benefits the customer as well as the business. It’s tailored to customers with relevant interests instead of targeting everyone. This saves time and money. It’s a conversation with the customer, rather than a lecture. It’s easier to change on the fly and more customisable in the first place. It’s less risky than... Read More →