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Content marketing has obvious benefits, such as increased customer engagement, relatively low costs, and so on, but it has other, subtler advantages as well. Here are four of them: Content marketing aids recruiting When top talent looks considers switching employers, one of the first steps they take is a web search. This exposes them to all of your marketing material – rather than just that which is tailored to potential hires. While you may want potential employees to demonstrate their expertise to you, the best employees will also demand that you demonstrate your expertise to them... Read More →

We all know that content marketing and traditional marketing require different approaches, but what exactly are the benefits offered by content marketing? It’s a good question that deserves a good answer, so here’s a look at what makes content marketing special. Content marketing benefits the customer as well as the business. It’s tailored to customers with relevant interests instead of targeting everyone. This saves time and money. It’s a conversation with the customer, rather than a lecture. It’s easier to change on the fly and more customisable in the first place. It’s less risky than... Read More →

Welcome to the second part of Beginner’s Guide to the Content Marketing Mix. In today’s post, we’re taking a look at the benefits of email newsletters, press releases, infographics and more. Email Newsletter In both B2B and B2C environments, an email newsletter is probably the most efficient way to reach out to your customers and boost loyalty. This channel allows companies to create customer-centric messages through market segmentation. By measuring and analyzing the results of an email marketing campaign, the company can identify if the content is engaging and whether... Read More →

Content comes in various forms and serves different purposes. Whether you are developing a content strategy or just curious about the types of content available out there, this guide will provide you with an insight to the content marketing mix. As you start crafting your content marketing plan, the first questions that need to be addressed are: Who is your target audience? What stage of the consumer purchasing funnel do they occupy? What benefits do you intended to highlight?   Depending on these factors, your content can be: Informational An educational type of content that helps... Read More →